TheSoul Publishing

Platform Partnership Lead - Distribution and Content Partnerships
Paris, France 02/2023 - Present

• Led OTT content distribution, establishing key partnerships with platforms including Microsoft, DailyMotion, and Amazon Prime, generating $600k+ in new business.

• Designed and executed a dedicated go-to-market strategy, expanding content distribution globally from the US to EMEA and Asia.
• Collaborated with the QA team to ensure OTT content complies with country-specific regulations, maintaining adherence to local laws and standards.
• Managed the OTT marketing team, ensuring visual assets and campaigns were aligned with brand guidelines and resonated with target audiences.

• Acquired third-party content for TheSoul Creator Service, an in-house advertising platform enabling creators to upload their videos for inclusion in our global distribution portfolio
• Coordinated cross-functional efforts to ensure seamless delivery of content on partner platforms, optimizing revenue and engagement.
• Worked with IT to automate procedures for MRS's delivery and integrate AI-generated SRT file processes, improving efficiency and reducing costs.

 

Platform Partnership Lead - TheSoul Sound
Paris, France. 07/2021 - 07/2023

• Spearheaded the launch and development of TheSoul's in-house music label and digital platform, TheSoul Sound, for artist promotion.
• Directed brand storytelling for in-house artist Polar, ensuring visual identity and messaging resonated with audiences.
• Developed and executed marketing campaigns, managing artist partnerships with Believe Music, YouTube, Spotify, and Instagram.
• Regularly pitched new releases to distributors to ensure consistent promotion and visibility for upcoming projects.

 

Operation and Business Development Manager - Greater China
Limassol, Cyprus. 04/2019- 07/2021

• Established and scaled the Greater China distribution network, helping to launch and manage 17 brands on 8 platforms, including Douyin, Weibo, and Bilibili.
• Increased monthly viewership from 0 to 20 million, gaining 1 million subscribers within 6 months.
• Conducted market research to tailor content strategies to Chinese consumer preferences, enhancing engagement across platforms.
• Managed the Greater China department, optimized workflows, and

tracked KPIs to improve campaign performance.

 

Blockchain.io & Paymium SAS 

Marketing Specialist & Business Development (Internship)

Paris, France. 07/2018 - 04/2019

• Support the Initial Coin Offering Project and launching strategies of the Blockchain.io.

• Creation of variable content on social media, using a range of techniques including videos, posters, blogs, etc.

• Execute “Ambassador Program” with 200,000 Blockchain.io tokens budget (worth €140,000 market price), recruit and manage 30 ambassadors.

• Identify and benchmark the competitors in the blockchain industry across the globe.

• Identify potential clients in the target market and develop relationships with private funds.

• Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out-of-home, affiliate) and conversion rate optimization.

• Manage social media (YouTube, Instagram, etc.) advertisements planning and tracked KPIs.

• Build and manage strategic collaborations with external partners, manage a budget of US$ 10,000 for Chinese Press Release.

 

 

Cloud-Pet Application

Co-founder and Co-designer

Shenzhen, China. 02/2017 – 09/2017

• Created a social media platform (photos & short videos) designed for pet lovers and gained a US$ 30,000 investment.

• Conducted social media strategies to acquire initial users, the Weibo account for inbound marketing (https://weibo.com/u/6224836870) gained more than 50 thousand followers within a month.
• Devised, strategized, and monitored KPIs along with preparing /feeding reports to all the stakeholders.

• Analyzed data from initial user performance and competitor strategies and built a solution for the IT Department.

• Communicated with sponsors and managed budget (US$ 30,000) report. 

 

Shenzhen Shenyuan Investment Co., Ltd

Associate Brand Manager (Internship)

Shenzhen, China. 04/2017 – 07/2017

• Conducted market research (industry analysis, competitor analysis), built customer profiles, and assisted relevant brand management strategies.

• Planned a financial live broadcast, earned more than 2000 traffic per day with 0 budget.

• Supported product team in managing financial product portfolios.

 

Expeditors 

Ocean Export Operator (Internship)

Shenzhen, China. 06/2016-09/2016

• Responsible for the Asia-Pacific region and North America Region, communicated with foreign customers, and dealt with export shipping orders. 
• Monthly sell-out report for the ocean export department, assembled relevant data,a and reported to the sales department and financial department.

 

YO Media Co., Ltd

Web Editor & Project Management

Macao, China. 2014-2017

• Development of the local travel market (restaurant, travel route etc).

• Negotiated with potential commercial partners, completed experiencing reports by the on-the-spot investigation.

•  Determined advertising methods with customers and devised schemes.

•  Updated official website via Joomla(http://www.yoliving.com), re-edited articles, photographs & videos.
• Created content on social media (Weibo & Facebook) and responded to the audience.

 

N&S Media

Event Planner

Zhuhai, China. 2014-2017

• Customized commercials according to customer requirements.

• Organized more than 20 different events, including open ceremonies, customer appreciation conferences, exhibitions, commercial shootings, weddings, etc.

• Created content on social media (WeChat).